How Zara Took Customer Focus to New Heights
Zara is the flagship store of the Inditex group, the world’s largest clothing retailer. The company is an excellent example of how putting the customer in control, having collaboration infused into the culture, building seamless communication into the organization, using big data in day-to-day operations and implementing very effective processes has built one of the world’s most successful companies. The New York Times published a feature article on Zara.
Zara is the oldest and biggest brand of Inditex. Inditex essentially pioneered fast fashion, resulting in trendy, well-made and inexpensive products sold in 5,900 high-end looking stores in 85 countries. It manufactures 840 million garments a year. Its founder, Amancio Ortega Gaona is the world’s third richest person.