Commercial Loan Growth May Hinge on Customer-Facing Technology
In today’s world, customers are using technology like never before when it comes to their finances: online banking, bill pay, and so on. Increasingly, business customers are expecting the same ease of use when interacting with their lenders and vendors. Simultaneously, pressure to increase commercial and industrial loans across all financial institutions has risen, as has the scarcity of these opportunities since the recession.
In order for credit unions to increase their C&I lending portfolio in a measured, profitable manner, they must evaluate and employ customer-facing technologies. Back-office improvements alone will not appeal to those customers who bring in a sizeable portion of revenue; efficient processes and cutting out the busy work will.