How Zara Took Customer Focus to New Heights
Zara is the flagship store of the Inditex group, the world’s largest clothing retailer. The company is an excellent example of how putting the customer in control, having collaboration infused into the culture, building seamless communication into the organization, using “Big Data” in day to day operations and implementing very effective processes has built one of the world’s most successful companies.
The New York Times has published a feature on Zara. We have extracted some key business points for this summary.