Meeting Member Digital Banking Needs With Extensible Platform
In today’s ever-changing financial services industry, configurable, extensible digital channels that enable credit unions to respond quickly and effectively to the changing needs of their members is essential.
Members increasingly expect more from their financial institutions as mobile and social media become more prevalent, especially among younger members that expect a personalized experience.
Members expect not only a highly intuitive, seamless banking experience across multiple channels, but also one that adapts to user behavior and preferences. Appearance and behaviors change based on different circumstances, for instance, the member’s profile and preferences, where the account is accessed (e.g. branch kiosk), type of device (desktop or mobile) and what the member is doing (e.g. transfer funds, pay bills, change address). A dynamic user experience drives member satisfaction and fosters retention efforts.