Innovative Branch Design Flies in Face of Idea Branch is Dead: Print Preview
In the call to bring out your dead, don’t be so quick to toss branches on top of the heap of abandoned projects.
“If you look purely at the number of credit union branches in operation, there has been a steady decline that is likely to continue into the future. This is being driven by an increase in the number of banking channels to which members have access, including online banking, mobile banking and peer-to-peer lending,” said Michael Downs, vice president of marketing at Momentum, a design firm based in Seattle and Pittsburgh. “However, the branch is far from dead.”
“As a member-owned cooperative, we believe we have an obligation to try new things to support our members’ financial wellness,” Sponem said. “We know that visual reminders of goals and engaging environments support commitment and stimulate new thinking and action. The inspiration branch helps to build cooperative value for all our members as they envision and realize their dreams.”