Striving to Appeal to Behavior And Attitude to Boost Loyalty
There are two main types of loyalty that have been widely accepted within academic circles, attitudinal and behavioral loyalty.
Behavioral loyalty is where a consumer will repeatedly purchase a product or use a service without any conscious or active thought. There are many different reasons why a consumer may succumb to behavioral loyalty, whether out of routine or convenience. Attitudinal loyalty is where a customer will go out of their way to actively seek a specific store, company or brand with which they wish to do business.