Trailblazer 40 Below: Nathan Schmidt Takes Others Along on the Big Picture Express
Nathan Schmidt, executive vice president of marketing and business development at San Diego County Credit Union, has always had a knack for not only seeing the big picture but taking others along to anchor and deliver on those ideas.
“I just try to do the right thing. Almost everything in life is a decision, from what time we wake up, what we will endure to what and how we will fail and, of course, succeed,” said Schmidt. “I would like to think with each decision. I do the right thing. I will fail at times, but that’s how we learn to make better decisions going forward. I really feel so fortunate to be here, having the opportunity to work alongside just the most amazing leaders in industry and live in beautiful San Diego. I’m grateful and determined to do my best.”
The team at the nearly $6 billion SDCCU has launched a slew of lifestyle products and services including SDCCU Mobile Live Chat. Members who carry iPhone or Android smartphones can connect in real-time through seamless integration with a live SDCCU customer service representative for an enhanced member experience. In addition, SMS text banking, alerts and e-notices provide updates and notices on member accounts to help make it easier to better manage their dollars. The credit union was also first-to-market in San Diego with the SDCCU mobile deposit app.
“While we’re all proud of the grassroots beginnings of most of our credit unions, we must better understand the world today,” said Schmidt. “Every day is an opportunity to look at our business model, dust it and ask the tough questions. Is your credit union still relevant to the original field of membership? I think that many credit unions get overwhelmed and focus solely on servicing the member in front of them, but how do you do that in a manner that will also move the credit union, and the credit union movement forward?”