Basler Uses Creativity to Make the Complex Simple: Trailblazer 40 Below
Unless the Milwaukee Brewers come calling for him to play as shortstop, Patrick Basler, president/CEO of Chicago-based First Financial Credit Union has found his niche by helping consumers change their perceptions of credit unions.
A longtime lover of jazz, Basler played the saxophone and went to college as a music major. Realizing early on he didn’t want to be a starving artist, he switched his major three times. and it turned out that business, finance and marketing struck just the right chord.