Tide, Oreo Jump On Blackout Bandwagon With Social Ads As Super Bowl Briefly Delayed at Superdome
UPDATE: The lights are (mostly) back on, and the game is back in progress.
Did Beyonce's blowout performance blow a fuse or two in the Superdome?
Lights went partially out in the middle of the Super Bowl, leaving viewers across the country scratching their heads.
Meanwhile, my colleague Teressa Iezzi noted that Oreo (above)was quick to put out a power outage-related Twitter ad. Oreoput out its first Super Bowl ad this year and launched a social media campaign around the big event, as well. Read the complete Fast Company feed from last night's Super Bowl.