5 Marketing Action Items for 2013
Mark Weber, president of brand consulting firm Weber Marketing Group shared his take on the top marketing musts and areas to watch for the new year.
Here’s what the Seattle-based marketing veteran had to say:
Many credit union websites have not been significantly upgraded in years, so they are underperforming to key issues like search engine optimization and social media integration. That means precious marketing dollars are being wasted.
3. Rethink and improve the role of social media in your overall mix.
There are now effective Web tools to help track new visitor demographics and behaviors, increase the results of visits and improve SEO and actions of sites like Facebook. These must be linked more closely to a balanced media mix of interactive and traditional media from SEO, improved web traffic building SEM, to direct response marketing and media.
4. Prepare for the next wave of mobile and payment evolution.
The first wave of mobile banking, PFM tools and iPad apps have rolled out – and some are coming up short of expectations and usage. There will need to be dollars committed to solid work on improved app and tool functionality, relevant upgrades and options like P2P transfers, integrated payment systems, enhanced applications, etc.
Branches are not going away for about 45% of the US population who still pick their PFI based on having them, and sometimes use them for some form of advice, problem solving, product and account opening, transaction and social relationships.