How to Really Make Social Media Work for Your Credit Union
After you read through your Facebook newsfeed today, did you remember any specific messages from businesses that you follow? If so, take careful note of how those messages were crafted and what they said. It will be valuable information after you read this.
If you don’t remember any specifics, welcome to the challenge encountered by nearly every company and non-person entity using social media. How do you engage people in conversations on Facebook and Twitter? For credit unions, the challenge often is more acute because financial institutions are seen as service providers and not purveyors of any products that particularly excite people.