There’s Still More Room to Embrace Social Media
The question I’m asked most is, “Where is the credit union industry going with social media?”
I’m not a fortune teller or soothsayer, but I think the industry is still a few years away from seeing the full potential of social media. It’s been a slow social media adoption process, but it’s getting better.
From my years of experience building and executing social media strategies, the biggest problem I’ve run into is people and organizations setting up a Facebook account or Twitter feed just because “everyone else is doing it.” When you set up a social media account, you have to think about it as a future tool, not just a thing to use today. Asking questions like, “how can we use this three years from now?,” can help guide how and why you execute a social media strategy.
The entire credit union industry needs to realize that social media is not going away. For example, let’s look at these numbers from the survey of intermediate users, which are those credit unions using social media for the past one to three years: