A member rewards program launched during the height of a troubled economy when auto financing was hard to come by, recently crossed a major threshold: the sale of the 500,000th vehicle.
Invest in America was launched in 2008 after a conversation between General Motors executives and representatives from the Michigan Credit Union League & Affiliates led to its creation.
The program is administered by CU Solutions Group, a league affiliate. Members nationwide receive savings on products and services offered by partnering U.S. companies, including General Motors.
Nearly 3,500 credit unions across the country, representing over 80% of credit union members, now support Invest in America, according to the Michigan league.
Teri Vollmar, a member of the $1.4 billion Genisys Credit Union stepped behind the wheel of a GMC Terrain purchased through the program at a recent commemorative ceremony at Genisys’ Auburn Hills, Mich.-based headquarters, which marked the sale of the 500,000th vehicle sold through Invest in America.
“As our nation emerges from tough times, credit unions continue to do everything they can to support the American economy,” MCUL & Affiliates CEO David Adams said. “Invest in America reflects what it truly means to support American products, American workers and the American economy.”
Jeff Edwards, GM director of retail planning and incentives, said the company is grateful to credit unions across Michigan and nationwide for their support.
“General Motors and Michigan credit unions share a common goal, and that’s providing the best products and services at the best prices for hard-working consumers. Programs like Invest in America help all of us reach this goal,” Edwards said.
Genisys President/CEO Jackie Buchanan said the credit union participates in Invest in America because it benefits members and the credit union movement.
“Through this program, we have yet another opportunity to highlight the credit union difference and offer our members superior service and great value,” Buchanan said. “Combining the credit union member discount from GM with credit unions’ historically low interest rates means that our members save even more.”