Shopping List: Superhero, Zombies, Pork Rinds and Diapers
- Banking may be stodgy, boring, and dull, but marketing professionals are making mundane stuff a bit more entertaining.
- Credit unions are leveraging humor and pop culture to help them stand out against the big banks. that are flooding many marketplaces with wall-to-wall ads.
- Marketing expert said humor and pop culture are effective ways to grab attention.
Credit Union Man?
Todd doesn’t shy from fun marketing promotions. She participated in a fund-raising event in August that allowed people to donate $5 for a piece of duct tape and use it to strap Todd to a wall in the credit union’s main office. The donations went to support American Friends of Kenya, an organization that builds libraries and medical clinics in that country.
Brown primarily uses Credit Union Man to promote all credit unions because he believes many people are unaware of credit unions and their benefits over conventional commercial banks. He’s made appearances at various credit union conferences, schools, credit union grand openings, parades, and other events.
Moreover, ACU’s marketing campaign also received some deserved recognition as the first place winner for direct marketing in the 2012 CUES Golden Mirror Awards program.
James Robert Lay, founder of PTP New Media, an integrated marketing communications agency in Pasadena, Texas, said he is seeing some credit unions shifting beyond the traditional financial speak in their marketing efforts and venturing into the humorous pop culture messaging that may not seem directly connected with credit union products or services.