Christmas Message: Avoid Being a Credit Union in Name Only
Christmas is quickly approaching and to mark the occasion, thousands upon thousands of Christians will be flocking to church to celebrate the birth of the Christ Child. Many will do so because of their allegiance to a community and worshiping together as the body of Christ. Others will do so merely out of obligation.
Still, for many others, Christmas will be one of only a few days during the year – outside of Easter and the occasional funeral – that you’ll ever find them physically in a church. Yet, when this particular group is asked about their faith, they will quickly and readily identify themselves in the same way as those having an allegiance or practicing only out of obligation. They’ll respond, Catholic, Anglican, Lutheran, Methodist, and so forth. Sad but true, they’re missing the mark.
How Do You Measure Up?
I’ve tapped the website of my friends at BECU for a concise description of each cooperative principle. Let’s review them while you evaluate how well your shop measures up to the standard.
Walk the Talk
No one ever said being a successful credit union is an easy venture. It’s particularly difficult today given all the regulations, financial challenges and hurdles constantly thrown at the movement by for-profit competitors. Each and every one of us should be particularly proud of our “Credit Union” name and what it embodies in today’s financial services marketplace. It’s a name reflecting a cooperative style of business defined by seven very important principles.