Technology’s 2013 Anthem: We Will Rock You
In just a very few years, credit unions have become persuaded that they need to play in the technology arena. And a related reality is the spreading belief that “technology may allow smaller institutions to very successfully compete against much larger ones,” said Tony Rasmussen, a senior vice president at Mountain America Credit Union, a $3.3 billion cooperative in West Jordan, Utah.
Investing in the right technologies that bring the greatest value to credit unions and members alike is the key. Listen to technology vendors and just about every technology is a must have, but that simply is not so. Many are nice to have but must-haves they aren’t, said experts.
Kinecta, he elaborated, maintains a very active presence on Facebook and Twitter and it also has begun uploading educational videos to YouTube. It also is an active advertiser on Facebook.
“We aim to offer people educational tools and information,” said Doiron, who said Kinecta believes “people are turned off by a hard sell on social media.”