CUs, Cards and the New Mobile World
For more than a generation, plastic cards have been the de facto on-ramp to the payments highway. With the widespread adoption of smartphones and other mobile devices, how will the use of plastic cards change?
The payments industry is in a period of dramatic change, with innovation and experimentation surrounding mobile technology and products at the forefront. Over time, the mobile channel will likely become the new payments on-ramp, providing safe, secure and real-time access to debit, credit and prepaid accounts. The threat to credit unions is that nontraditional competitors, including technology giants, telecom companies and startups, are well-positioned to attract members’ mobile payments now. To keep payments in-house, credit unions must innovate to remain relevant and keep credit union brands at the top of the mobile wallet.