A Farewell and Some Final Thoughts
For nearly two years, I’ve been analyzing Gen Y–their preferences, where they’re coming from and what makes them tick–and suggesting how credit unions can tap into their market every month in this column. In 2013, Credit Union Times will retire the Gen Y Back Talk column, so this past month has been a time of reflection for me.
As a member of Gen Y myself, I’ve had a chance to ponder my own behaviors as well as the behaviors of the entire group, and I’ve realized that not one of us accurately represents the entire generation. Sometimes I’ll scroll through my 580 Facebook friends to remind myself of this: while one 30-year-old friend is single and spending a year abroad, another is a married homeowner with three kids.