Think More – But Don’t Necessarily Charge Ahead – on EMV Cards
Change is in the cards, literally. Europay, MasterCard and Visa (EMV) technology is coming to the United States and bringing with it a host of benefits for cardholders and issuers, including enhanced security and international compatibility.
If embracing the future of card technology isn’t incentive enough for credit unions to make the switch, both Visa and MasterCard already have plans to shift fraud liability to issuers and acquirers that aren’t EMV chip-enabled starting in 2013 (more on this later). Like it or not, it’s time to start thinking about the change.