Marketing CUSO Debuts Free Merger Communications Package
Credit unions looking for help to prepare a schedule of when and what to communicate to key constituencies during their merger process have another resource to turn to.
Beyond Marketing LLC launched its merger package Tuesday. The Lenexa, Kan.-based CUSO said it is now accepting requests for the free package.
“Our intent is to help credit unions retain members, think proactively about communications and focus on their success and sustainability during all phases of their merger,” said Larry Hayes, CEO of Beyond Marketing.
The CUSO said it can advise credit unions and implement any portion of the communications needed during their merger process, including addressing concerns about the new credit union structure, from start to finish.