Taming Your Company's Most Elusive Beast
Management thinking is inherently faddish, but there are some favorite themes that never fall out of favor. Innovation is one those evergreen themes: it is a rare CEO who doesn't list innovation as one her top four or five priorities.
But innovation is an elusive beast. Setting aside a few well-known exceptions, the vast majority of established firms feel there is a big gap between their efforts and their achievements. R&D investments have been made, stage/gate processes have been built, creativity training courses have been run, and yet the outputs — exciting new products and services — don't seem to be falling into place.