Paul Gentile will be leaving after five years at the helm of the New Jersey Credit Union League to assume the newly created position of executive vice president, strategic communications and engagement, at CUNA.
The appointment is effective Jan. 7, CUNA said. Gentile is a CUNA and National Credit Union Foundation board member and former editor/publisher of Credit Union Times.
"I have watched Paul's commitment to improving the credit union system over the years and his ability to create momentum for new initiatives. His talents will serve CUNA and the credit union system well," said CUNA President/CEO Bill Cheney.
"He brings a proven track record of success and innovation with the New Jersey Credit Union League and now he will be instrumental in helping CUNA advance the credit union system throughout the country," Cheney said.
Gentile joined the NJCUL as CEO in December 2007. Prior to that, he was the editor/publisher of Credit Union Times. He currently serves on the boards of CUNA and the National Credit Union Foundation.
Gentile will report directly to Cheney and lead CUNA's communications, business and consumer publishing units, and sales and marketing. He also will join with the executive team in providing strategic support across the organization.
"In his new role Paul will be developing and implementing an overarching, company-wide communications and marketing strategy so that we can more completely and comprehensively engage all of our key audiences and stakeholders," said Cheney.
Gentile said, "The New Jersey Credit Union League could not have achieved what it did for the last several years without the relentless support of its member credit unions and the talent and commitment of its staff and board.”
"It was a privilege to serve New Jersey credit unions. I look forward to continuing that service on the national level, working alongside Bill and the CUNA team during this critical time for credit unions,” he said.
Initiatives during Gentile's five years at the NJCUL included legislative approval for New Jersey credit unions to compete in the state's $15 billion municipal deposits market, leadership of the CUNA/league effort to create a national consumer awareness site; development of an NCUA examination survey, NJ READ, that provides NCUA on-the-ground data on examination practices at credit unions; and creation of a statewide shared compliance program that brings affordable, on-site compliance support to credit unions.
NJCUL's board of directors has appointed a search committee to conduct a nationwide search to find a new CEO.
"We wish Paul all the best and appreciate his contributions to the New Jersey credit union system. We look forward to his work on the national level," said NJCUL Chairman and Garden Savings FCU President/CEO Louis Vetere. "The league will move forward in the best interest of our membership and ensure NJCUL continues to be the powerful advocate that it is today.”