Big Ideas from the CU Water Cooler Symposium: An Audio-Visual Roundup
The CU Water Cooler Symposium has always been about more than just sharing ideas but actually acting on what you’ve learned and the connections you’ve made during the two-day event. The goal is for attendees to return home armed, psyched and ready to implement even just one small change.
Have Credit Unions Lost Their Souls?
That’s just one of the questions Keith Leggett, vice president and senior economist at the American Bankers Association, said the industry as a whole had to consider.
Here are the ways Seattle Metropolitan CU stands out as a cooperative authority in the community.
Be Young and Free, But Don’t Be Cheesy
The generation that grew up watching their parents hanging up on telemarketers isn’t interested in being overtly sold to.
Games People Play
Brent Dixon on Transformation and Thinking Big
Thinking on a larger scale was the overarching message of Brent Dixon’s session that kicked off the CU Water Cooler Symposium at the Frist Center for the Visual Arts in October.
It's All in the Delivery
Don’t be quick to write off humor or underestimate the power of a joke in telling a story or making a point.
This represents the new moment of opportunity for credit unions to add value with new products and services that members actually want.
Branding Gives Way to Storytelling Gives Way to What?
Forget about branding, storytelling or whatever the next marketing trend may be.
According to David Baker, principal of consulting firm ReCourses Inc., the process has become so watered down that in most cases it’s become just a service term geared toward getting money more than delivering results.
Andy Janning of No Net Solutions makes his point to the CU Watercooler crowd.