CO-OP, The Members Group Launch Partnership Marketing Initiative
Payments solution providers The Members Group in Des Moines, Iowa, and CO-OP Financial Services in Rancho Cucamonga, Calif., have rolled out a collaborative advertising initiative to promote their partnership that was forged earlier this year.
The partnership said it is working to introduce products and services to the credit union market such as payment solutions, mobile banking and payment products, EMV chip card technologies, cardholder support services, fraud prevention strategies and consulting services.
To visually promote the partnership, executives from The Members Group and CO-OP teamed up to design a new graphic that was patterned after a vintage “seal of approval.” The graphic carries the logos of both companies in the center of a medallion-shaped logo surrounded by the copy, “Leaders in Innovation,” in circular typeset.
The new graphic was introduced to credit union audiences in recently published display ads. The graphic will reappear on a smaller scale in the companies’ individual ads and in a variety of print and digital marketing materials.