WOCCU Expands Global Reach Through Advocacy: Print Preview
- WOCCU pinpointed five new priorities in September 2011 when Brian Branch took over as CEO.
- The organization continues deep involvement in international credit union advocacy.
- WOCCU’s training and education programs allow for global exchanges of ideas.
Just like the 14,000 member credit unions it supports, the World Council of Credit Unions in Madison, Wis., must intermittently reevaluate its structure and programs in order to best meet the needs of those it serves. In September 2011, 22-year WOCCU veteran Brian Branch became president/CEO when Peter Crear retired, and the global trade association and development agency underwent a reorganization, naming five priorities for its teams: membership expansion, deepening of global advocacy, project development, credit union network building, and international training and education.
Branch said while utilizing collaborative technology solutions is a great option for credit unions with few resources, it’s important for them to display individualism in their branding efforts to stay competitive. WOCCU is currently helping to facilitate 53 British credit unions’ conversion onto a data processing system through a collaborative platform that also allows each credit union to maintain a distinctive online look.
“The recent drive for giving credit unions the ability to provide technology solutions that can bring their services to rural and low-income communities has been very exciting,” he said.