Word of Mouth Advertising Isn’t Marketing: Online Discovery Conference
If a word of mouth message looks good at the top of a press release, it’s probably not going to work, social media expert Andy Sernovitz said during his session at CUNA Mutual Group’s Online Discovery Conference on Tuesday.
That’s because real people don’t repeat marketing slogans, he said. Instead, word of mouth topics should be portable, repeatable and emotional. And, he added, products, services and features alone aren’t good enough, either.