Gen Y Back Talk: Posting With a Purpose
Social media plays a dominant role in Gen Y’s personal and professional lives. Between Facebook, Twitter, Instagram, Foursquare and Pinterest (and I’m sure I left out a few), it’s sometimes hard to understand how young adults have time for anything else. They’re using these platforms to show off everything from their work accomplishments to what they ate for lunch to their most flattering, “Look at this cool thing I did” photos. Some are even using the word “hashtag” in conversation.
So why don’t all credit unions have a social media strategy in place? (By the way, having a Facebook page with 25 fans doesn’t count.) For starters, many credit unions can’t afford to hire a full-time social media expert.