Be Easy, Consultant Urges
ATLANTIC CITY, N.J. — Following a sales-service philosophy is becoming increasingly important to implementing new revenue strategies for credit unions, Jeff Rendel, president of Rising Above Enterprises, advised attendees of the New Jersey Credit Union League’s Annual Conference last week.
Implementing a structure that aids both the member and the credit union is key. For example, when a member signs up for a transaction account, get an instantly issued debit card in their hand, Rendel said. He added that offering mobile banking and bill pay will assist in keeping members stuck on the credit union.