CU Companies said it has released an Android version of its consumer information marketing app.
The New Brighton, Minn., CUSO had released its iPhone version in the spring. Functions include mortgage rate alerts, news articles, educational videos and a location-based ATM finder that includes more than 400,000 locations worldwide.
“The key features are aimed at building a relationship with the borrower,” said Brad Crandall, CU Companies CEO. “We see CU Companies’ role as being a resource to our owners and partners.”
Credit unions can promote the CU Companies-branded apps to their memberships to deliver information, or they can choose to tailor the entire app to their own brand, the CUSO said. The credit union-branded apps include the ability for clients to add their own videos and link to social media and contact functions.
“Part of our role is to help our owners and partners stay relevant and engaged with their memberships. Launching a program that allows them to purchase customized apps at a discounted price plays into our original company makeup of offering a better product united than what a credit union could do on their own,” Crandall said.