More than 9,000 employees of the $50 billion Navy Federal Credit Union across North America participated in their first national fundraising partnership with the United Way, raising more than $388,000 for the United Way’s annual Live United campaign.
Employees had the option of making pledges to their local United Way directly, or to a variety of national and local charities, including many that support active duty military personnel and their families.
“We want employees to know that Navy Federal cares about the causes that matter to them,” said Cutler Dawson, president/CEO of the Vienna, Va.-based credit union. “I think this spirit of giving demonstrates the culture of caring that Navy Federal tries to embody.”
The cohesive nature of the campaign allowed the company to reach out to their locations that may not have participated in charitable contribution campaigns in the past. Creative fundraising incentives such as casual dress days and raffle prizes encouraged employees to participate.
The credit union tracked donation progress in real-time via the employee intranet site. The combined efforts resulted in Navy Federal becoming a major new contributor to the Live United campaign, Navy Federal said.
“We’re extremely delighted to have Navy Federal Credit Union on board as one of our new major contributors. Their support is a testament to their passion and commitment to community service locally and throughout the nation,” said Bill Hanbury, president/CEO of United Way of the National Capital Area.
Among the charities that received significant support from Navy Federal contributions include Home for Our Troops, Fisher House Foundation, Injured Members Semper Fi Fund, American Cancer Society-Southeastern Chapter, Salvation Army NCA and United Way community impact funds in Escambia County and National Capital Area.