Guest Opinion: EMV Race Is On, Start Planning
Recent announcements from Visa and MasterCard have set the stage for the U.S. implementing EMV/chip cards.
Each has announced their roadmap, along with key policy requirements, incentive programs and deadlines. All are intended to drive the industry to widespread EMV adoption by Oct. 1, 2015.
Next, you will need to decide whether to introduce contact, contactless, or cards with both functionalities to members. It should be noted that mag stripe will still be with us for a while and EMV plastics will also be enabled with mag stripe due to merchant acceptance technology at the point of sale.