Despite Vermont, ‘Every Day’ Group Plans Promotions
“Every Day Is Bank Transfer Day” promoters in South Carolina were moving ahead this week with a series of new ventures tied to International Credit Union Day on Oct. 18.
Led by the $1.3 billion South Carolina FCU of North Charleston, about 40 credit unions, including a handful from outside the Palmetto State working with CUNA, are negotiating with an Internet apparel producer to purchase the T-shirts.
The group earlier this week also held a phone call-in to make plans for “Every Day Bank” plugs on Oct. 18 as well as during International Credit Union Week, said Jessica Jackson, vice president of corporate communications at South Carolina Federal.
Meanwhile, that credit union, led by Troy Hall, its chief operations officer, has been playing a lead role in seeking to protect the “Every Day” brand while the Vermont contretemps lingers on.
It hired a Raleigh attorney, William Cannon, well versed in trademark law, to write the Vermont commissioner, Stephen Kimbell, appealing for brand protection in that state as cease and desist hearings proceed on the $600 million Vermont State Employees CU of Montpelier.
That credit union has been the target of a proposed cease and desist order backed by Vermont bankers and brought by state regulators over “bank” usage in credit union advertising.
The South Carolina group has said it expects consideration of its appeal request following the hearings, which were scheduled to begin Wednesday in Montpelier.
Meanwhile, Jackson of South Carolina Federal said the “Every Day” credit union group is now discussing bulk purchases of T-shirts from the “IWear Your Shirt” vendor by which participating credit unions would carry the “Every Day” brand.
“We’re still working on it but we’re pleased that so many credit unions are making ‘Every Day Is Bank Transfer Day’ plans during Oct. 15-19 as part of the International Credit Union week celebrations,” Jackson said.