Speed and Spam: 'S' Words to Consider for the Mobile Channel
Credit unions developing the mobile channel might keep in mind two “S” words: speed and spam.
The Pew Research Center’s Internet & American Life Project cited unwanted sales texts (and calls) and slow download speeds as among the most prevalent problems that mobile phone users face.
“Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones,” the Pew report said, basing its findings on a survey this past spring.
The survey found that of the 88% of American adults who have cell phones, 72% experience dropped calls at least occasionally, and 32% do frequently. Slow download speeds were reported by 77% of the 55% of cell phone owns who said they used their phones for browsing, emails and apps.
Meanwhile, 68% of cell owners said they have receive unwanted sales or marketing calls at one time or another, the Pew Research Center said. And of the 79% of cell phone owners who use text messaging, 69% of those said they get unwanted spam or text messages. Of those texters, 25% face problems with spam/unwanted texts at least weekly.
Pew said the survey was conducted by Princeton Survey Research Associates International from March 15 to April 3 among a sample of 2,254 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,351) and cell phone (903, including 410 without a landline phone).