Protecting Your Brand in a Mobile Payments Ecosystem
In an era of almost daily news about alternate and mobile payment solutions in our industry, credit union executives are right to be concerned – not only about the future of their business, but also of the potential dilution of their brand as new players enter the market.
Consider this scenario: Brandon and Nicole need a new lawnmower. They’ve been saving money for a couple months in their share account, researching different models and watching for deals. They plan to use their credit union credit card to make the purchase when the time arrives.