Forrester Research in its newly issued “The State of Mobile Banking 2012” dropped a huge bomb: Much quicker than many expected, mobile appears primed to emerge as a dominant banking channel with a predicted 108 million users by 2017, per Forrester.
That pencils out to some 46% of all U.S. bank account holders.
By contrast, around 13% of present U.S. account holders have done mobile banking.
Said Forrester in its report: “Mobile banking is displacing use of other channels like branches and online banking.”
The report defined mobile banking broadly, to include checking balances and transferring money between accounts as well as performing mobile payment.
Said Forrester: “People use mobile banking first and foremost for day-to-day banking needs that are relevant anywhere and anytime like checking their account balance.”
Informative statistics dot the report. For instance: “In the U.S., 65% of mobile bankers use mobile Internet websites and 45% use apps.”
The report claimed that 71% of North American mobile banking users own a smartphone.
And 27% of U.S. mobile banking users are using their phones to pay bills.
