Letter: Content is No Longer King
I loved Myriam Di Giovanni’s article on gaming and financial literacy[July 18, page 1].
I couldn’t agree more with the fact that people spend more time playing electronic games than balancing their checkbooks (can you really blame them?) and that credit unions are in the best position to give consumers the information they need for developing smart money management skills.
The concept of “content is king” is one that’s close to my heart, having provided credit unions with relevant content for more than 10 years. Over the past decade, I’ve seen content go from something that was used quarterly, perhaps monthly, in a printed newsletter, to the more frequently needed website content, and now to the point where updating your Facebook, Twitter, and other social media accounts daily may not be often enough.
While content is important, it’s long been dethroned. The simple reason for that is that there’s so much content out there that, at this point, the vehicle you use to deliver content, in addition to the way it looks, sounds and feels, is more important than the content itself.
Your article touched on this, and I think we all know that content has to be enjoyable – readable, interesting, fresh – for it to be well-received.
Laura M. Enock