How the Other Half Brands: Slide Show
Ever curious about what bankers are spending on their marketing and branding efforts?
A recent Creative Brand Communication survey has offered a behind-the-scenes peek at what marketers face at banks. Despite their larger budgets, they often have to deal with many of the same challenges as credit unions.
For the majority of respondents marketing budgets have stayed the same while most indicated their marketing efforts were done in-house.
The biggest marketing and branding challenges at banks is the difficulty in measuring and proving results and return on investment, according to a survey from Creative Brand Communication.