Guest Opinion: No One is Interested in Your Ads
One of the most intriguing concepts in understanding and marketing to Gen Y – and who doesn’t want a younger membership – is that they don’t like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that interested in your ads.
Welcome to the post-marketing world, where the landscape is still changing. While your members are tired of everything sales oriented, they still need your products and services. Gone are the days of “Build it, Let Them Know About it, And They Will Come.”