Marketer Vance Dreams Up Ways for CUs to Stand Out
"The harder I work, the luckier I get,” said Matt Vance, marketing and community manager at Bellingham, Wash.-based Industrial Credit Union. He has lived by those words since hearing them during an open session at a Crash event he helped coordinate for Mountain West Credit Union Association.
“Mike Williams, CEO of Colorado Credit Union and board chair of the association, said it about the industry’s future, and I think it’s been true for me. You do get lucky for a reason. And it comes down to hard work.”