Can Personal Finance Fly Like Angry Birds?: Print Preview
The fast-paced era of instantaneous information created by the Internet, social media and smartphones has resulted in a significant change in the manner in which people process information. And new research suggests that credit unions may want to rethink their approaches to financial education in looking for ways to connect with members online.
With the average consumer spending more time playing electronic games than on their personal finances, a game designer approach might help encourage people to have better financial behaviors, according to a recent Filene Research Institute report, “Get in the Game: How Credit Unions Can Engage Members, Solve Problems and Improve Skills with Game Thinking.”
To help credit unions, the company has launched brass Exchange, a program that credit unions can access and select content ranging from articles and videos to infographics in order to post them to their websites or other media outlets, including Twitter, Facebook or a newsletter.
Neznanski said being the go-to source for the financial information consumers crave only helps credit unions show their value as a trusted resource.