4 Steps to Pumping Up Your Social Media Strategy
All the social media talk over the years has credit unions striving for the same dream: members tweeting, pinning, posting and generally just buzzing about the amazing experience at your credit union.
The reality has shown that it’s not enough to just have a dream and access to the right equipment – it takes planning, perseverance, and time.
It’s all about community, communication and interaction. As a tool, Facebook is flexible, allowing you to drive traffic to blogs, articles and websites and to nurture feedback in all forms.
Experts agree it is better to focus efforts on one or two social media platforms than to spread yourself thin across five.
Be realistic. If your business only has the resources to manage a Facebook page, make your Facebook page the best representation of your credit union that you can. Set it up completely and invest in the community of followers that you are hoping to build there.
CARDIO: Hit the Ground Running
Optimize your social media presence
POWER LIFTING: Toning Up
Listen and interact
Friends, fans and followers should be considered and even petitioned when working on anything from rebranding to product development. This kind of crowdsourcing is a big part of the next stage of your social media presence.