Tablet Interest Builds in Next Phase of Mobile Usage
Just as one format for mobile banking enters the mainstream, another form is beginning its stampede across the financial services landscape.
The word among some industry leaders is that, suddenly, apps for tablet computers are a must- have. Transformational as mobile phones have proven, the changes now are accelerating with tablet computers such as Apple’s iPad and Amazon’s Kindle Fire.
“People seem more comfortable using our iPad app, with the bigger screen size on the device,” agreed Brian Arcand, senior IT officer at Sharon Credit Union, a $440 million institution in Sharon, Mass.
While the credit union did minimal marketing, its members, too, have been finding the app and downloading on their own.