CEOs’ Corner: Growth as Means to Help Members
Growth can mean gaining bragging rights as membership and assets expand.
But some say growth has to be measured not just in terms of member headcount and asset size but in terms of what the increases actually bring to the membership.
“We don’t have to displace any of our employees, we don’t have to displace any of our members, and we don’t have to pay for the communication and advertising that would go into rerouting our members to a temporary operation,” Jenkins noted.
In addition to finding space for additional staff, what other challenges does growth present?