Amazon, Filene Team Up to Boost Credit Union Cards
The Filene Research Institute has partnered with Amazon to offer credit unions a unique opportunity to market their credit cards online.
The opportunity centers on Amazon's Credit Central, a part of the giant online retailer's website that Amazon intends to use to bring its popular retail shopping experience to credit cards.
Just as with other Amazon products, once a consumer clicks on a card he or she will be taken to a splash page where there will be an image of the card along with marketing information from the credit union or bank at the top and links to consumer reviews of the card down below.
Naylor said Amazon was very confident about the success of Credit Central because of how many U.S. consumers already apply for credit cards online and because the retailer has created the same pages for Amazon stores serving Japan, Canada and Germany.