Provo, Utah-based personal financial management solution provider MoneyDesktop, which serves more than 260 credit unions, took home the honor of Best in Show at FinovateSpring, a financial technology conference held by Seattle-based research firm The Finovate Group in San Francisco, MoneyDesktop announced.
FinovateSpring’s more than 1,200 attendees voted MoneyDesktop as Best in Show over 64 other companies that presented at the conference. MoneyDesktop showcased its tablet PFM solution, which gives users an aggregate look at all of their financial accounts, and Deals, a new marketing platform financial institutions can integrate with MoneyDesktop’s PFM solution.
“We were not surprised that MoneyDesktop took home a Best of Show award at FinovateSpring this year,” said Eric Mattson, CEO for The Finovate Group. “The company’s innovative and beautiful user experience really wowed the crowd.”
MoneyDesktop said its new Deals platform empowers financial institutions to attract new account holders quickly and at a low cost while building loyalty with existing account holders.
“Deals by MoneyDesktop is an accelerator to PFM,” said Ryan Caldwell, CEO for MoneyDesktop. “By tightly coupling Deals with PFM, financial institutions will increase existing user engagement and rapidly cast a broad net over potential users. As new users convert to account holders, PFM will position that financial institution as the financial hub where the new account holder will migrate their loan products, which increases loan volume.”