Social Media Strategy: Targeted Forethought Needed
As far as which social media channel reigns supreme, years later the answer remains it depends.
While Twitter seems to stand out primarily as a customer service channel, Facebook’s true potential doesn’t seem to have come close to being defined let alone reached and its new Timeline format has shaken things up even more.
From a marketing and branding perspective, the cover can also be periodically updated to correspond with everything from promotions to seasons.
“The new cover gives a great visual when someone visits your page for the first time but Facebook has limited what you can use the cover for. You currently cannot put contact information, a call to action or price/purchase information. They effectively gave us a billboard and told us we could not advertise on it,” said Hodson. “The new design really lends itself to a credit union's commitment to the community. The ability to share the past, and how the credit union grew from, in most cases, a single SEG with a few members, to a larger institution that grew with the SEG,” Pilcher added that the ability to retroactively enter history also provides a way for credit union Facebook newcomers to appear more established.