Survival Means THINKing Outside the CU Box
THINK is the best credit union–yet not credit union–conference.
I was really impressed with THINK the first time I went a couple of years ago, but when Tony Hsieh of Zappos and Tim Sanders, formerly of Yahoo!, spoke about their businesses and philosophies, I wondered whether credit union attendees would connect the dots. How many would bring ideas back to their credit unions to implement? Worse yet, would those not witnessing the passion of Hsieh when he spoke of respecting his employees and exceeding customer expectations get it?
Though breaking a bit out of their shell, credit unions tend to be an insular industry, and it would do many good to get a fresh outside perspective, either from a consultant or strategically reserving certain positions for hiring outsiders.
Baxter’s war game went on, and he turned the oil in the Middle Eastern country he was representing into something akin to chocolate pudding. At that point, the Japanese threatened to pull out of U.S. Treasuries. and the game was over.