Trailblazer 40 Below: Marketer Lisa Totaro Offers a Helping Hand
Fostering connections, whether among young professionals, college students, fellow staffers or members has been what drives Lisa Totaro, marketing associate at the $363 million Sunmark Federal Credit Union in Latham, N.Y.
“Our generation is looking to be a part of something bigger that feeds our sense of social responsibility, and we can be passionate about,” said Totaro. “You think about the credit union philosophy, and here’s this business model that fulfills what we are looking for. So I enjoy helping other young professionals find their passion. For me, in terms of work-life balance and being able to truly affect change and make a difference, that’s been at a credit union.”