PenFed Website Seeks to Please Members, Boost Engagement
The numbers dazzle. There are 850,000 enrollees in online banking and in any given month, there are around 400,000 unique member visitors. That is why, for Pentagon Federal, the $15 billion Alexandria, Va.-based credit union, its newly revamped online banking site is a big deal.
The goal of the new site, which was announced in late March, is a better, more member-friendly site, said Laurie Horstmann, PenFed vice president of online delivery applications.