Walk Before You Run With Online and Mobile: Guest Opinion
A mobile triple play describes a financial institution’s offering when it provides customers access to mobile banking in a total of three ways: mobile browser, text and mobile application.
As in baseball, triple plays in the mobile space today are rare–at least for many of the nation’s credit unions that are only just beginning to implement mobile strategies. Some experts believe lacking the complete triple play spells disaster for a credit union’s mobile program. What these experts are forgetting, however, is that truly successful credit unions don’t often take a one-size-fits-all approach to anything, from membership to products to service.